Corporate & Business
Qumind
Site for Largo, a platform that helps creative teams predict what will work with audience predictions and AI-powered content tests.
About the project
Largo helps creative teams predict what will work, turning creative intuition into strategy with audience predictions, AI-powered content tests and simulated focus groups. The site presents its products and invites visitors to request a demo.
The challenge
Largo uses AI to predict how audiences will respond to content before it is released, through audience predictions, content tests and simulated focus groups. That is a sophisticated, patented product, and the challenge was to explain it to producers, networks and insight teams in a few seconds.
Largo also serves distinct audiences with different products, and has offices in Switzerland, the United States and the UK, so the site had to feel international and credible from the first screen.
The solution
I built the site on WordPress with Elementor and a customised OceanWP child theme. The homepage leads with one sentence, the science behind winning ideas, and a subline that explains the whole offer: turn creative intuition into strategic impact.
Products are presented by audience, Rapid Insights, In-Depth Insights, Consumer Insights and Content Insights, each with a one-line use case, so a TV network and a research team can each find their fit. Offices in Lausanne, Santa Monica and London, and the company's patents, sit in the footer as quiet proof of substance.
Demo requests and contact forms run through Gravity Forms, with ForGravity Legal Signing for agreements, and lazy-loading keeps the image-rich pages fast.
Technology
- WordPress
- Content management for products, news and company pages.
- Elementor
- Page builder used for the layouts.
- OceanWP
- Base theme, customised through a child theme.
- Gravity Forms
- Demo and contact forms, with legal signing for agreements.
- PHP
- Runs WordPress on the server.
- MySQL
- Stores the site's content and form data.