Corporate & Business
Untangl
A contact centre platform offering scalable CCaaS, AI-powered analytics and integrations for enterprise customer experience.
About the project
Untangl simplifies contact centre operations with scalable CCaaS, AI-powered analytics and integrations for enterprise customer experience. The site presents its products, including Partner CX, Engage HQ and FocalPoints AI.
The challenge
Untangl designs and runs contact centre platforms, CCaaS, analytics and AI across voice, chat and email, for enterprise customer experience teams. The subject is complex and technical, and buyers are senior operations leaders who want results, not jargon.
The site needed to live up to the company's own tagline, making the complex simple, and back it with outcomes.
The solution
I built the site on WordPress with the Hello Elementor theme and Elementor Pro. The homepage opens with one plain promise, simplify your contact center operations, and introduces FocalPoints AI before breaking the offer into clear benefits: an all-in-one toolkit, seamless setup, flexible usage-based pricing, revenue growth, compliance and data-driven insight.
A results section lists concrete outcomes, among them 10x revenue growth with scalable CCaaS, 63% fewer critical quality errors with AI speech analytics and a 12% cut in tech spend on Amazon Connect, which does more than any adjective could. Technology partner logos follow.
Performance was tuned with WordPress's Performance Lab modules, WebP images, image prioritisation and speculative loading, behind Cloudflare.
Technology
- WordPress
- Content management for products, results and company pages.
- Elementor Pro
- Page builder used for the layouts, with Essential Addons widgets.
- PHP
- Runs WordPress on the server.
- MySQL
- Stores the site's content and settings.
- Lottie
- Lightweight vector animation in the feature sections.
- Cloudflare
- CDN and security in front of the site.