Carter Consulting

Carter Consulting is a UK brand marketing agency that helps businesses drive positive change for the environment and society through their marketing. The site presents the agency's approach and services.

Carter Consulting is a brand marketing agency with a specific focus: helping sustainability and social-impact businesses grow through senior marketing expertise, without the cost of a full-time team. The site had to make that niche obvious, because being mistaken for a generic agency would lose the very clients it exists for.

As a marketing agency, its own site is also its most visible case study. It needed to generate leads, feed the CRM and be easy for the team to update without a developer.

I built the site on HubSpot CMS, so pages, forms and the CRM live in one place. The homepage leads with the mission, unleashing the power of marketing to drive positive change, then explains the full-service, go-to-market offer and why a flexible senior team beats hiring in-house.

The services section sets out the offer from research and brand development to campaigns and social media, and a client section links to organisations the agency has worked with. A long run of client testimonials, including results such as a 330% rise in LinkedIn followers in six months, carries the persuasion.

Every enquiry and newsletter sign-up flows straight into HubSpot, where the team can follow up and track where leads came from.