Smorgads

SmorgAds helps businesses expand their advertising reach with a range of high-converting ad types, fronted by its monster mascots, the Smorgs. The site explains the services on offer and what comes with each.

Ad networks and traffic providers tend to look alike, and small businesses are wary of paying for clicks that never convert. SmorgAds needed to stand out in a crowded, sceptical market and explain what it actually does for a business.

The brand had a playful idea at its centre, a team of monster mascots called the Smorgs, and the site needed to carry that personality without undermining the serious promise of targeted, high-converting traffic.

I built a custom PHP site with a Bootstrap front end, using AOS scroll animation and Swiper carousels to give the Smorgs room to perform. The headline sets the tone straight away: the Smorgs are here to expand your advertising reach to monstrous levels.

Behind the fun, the content is concrete: the ad types on offer, targeting across devices including iOS, native ads that match the look of the host site, daily analysis and adjustment, and full tracking. A What Comes With Our Service list removes doubt about what a client actually gets.

The Meet Our Smorgs section introduces the team in character, which makes the brand memorable, and every section ends with a clear route to request a custom quote.