CDS Ol Inc

This site presents Boule Diagnostics, a global provider of hematology analyzers and reagents for human and veterinary diagnostics. It covers the product offering, resources, a knowledge centre, investor relations and a partner portal.

Boule Diagnostics has been in hematology since the 1950s and serves laboratories, investors and distribution partners worldwide, both directly and through its CDS subsidiary, which makes custom reagents, controls and calibrators. Each of those audiences needs something different from the same website.

As a listed company with a global audience it also needed investor relations and governance content, several languages, and pages fast enough for laboratories on slower connections.

I built the site on WordPress with a lean theme and organised it around the audiences: Offering for diagnostic systems and products, a Knowledge Center for articles, Investor Relations and Corporate Governance for shareholders, and a partner area with orders, shipping schedules and the quality assurance programme.

The homepage explains Boule's human and veterinary hematology focus in two sentences, highlights the CDS custom manufacturing service, and presents the company's reach in a Boule in Numbers section. TranslatePress serves the multilingual versions, and Gravity Forms with reCAPTCHA handles enquiries.

Performance was a priority: LiteSpeed Cache, WebP image conversion, image prioritisation and speculative loading from WordPress's Performance Lab keep pages quick around the world.