L'Amore Milano

L'AMORE MILANO is a German online store for watches. The shop presents the brand's collection alongside a newsletter sign-up and the checkout and returns flows expected of a European e-commerce store.

L'AMORE MILANO sells elegant watches, many of them presented in a rose gift box, to customers across Europe. Gift buyers decide quickly, often on a phone, and often around a date such as Christmas or Valentine's Day, so the store had to look premium and convert fast.

Selling across the EU also brings obligations: several countries and currencies, clear returns, and a compliant way for customers to withdraw from a purchase.

I built the store on Shopify with a German-language storefront. Customers can switch between Germany, Austria, Belgium, France, Italy, the Netherlands and Spain, all priced in euros, and a countdown bar and review score of 4.82 out of 5 from more than 2,400 reviews sit at the top of every page.

Product cards show the saving at a glance, and the rose box, two-year warranty and free, fast shipping are repeated where buyers make their decision. An Instagram-style feed brings the brand's social posts onto the site.

For compliance, the store includes a dedicated withdrawal form so customers can cancel an order online, in line with the EU withdrawal-button requirement.