E-Commerce
Royce Furniture
An online store for bicycle storage (racks, stands, wall mounts and hangers) plus a custom bike rack service.
About the project
Royce Furniture sells bicycle storage — racks, stands, wall mounts and hangers — for homes, offices and garages, describing its range as the world's largest selection. The store also offers a custom bike rack service.
The challenge
Royce Furniture sells bicycle storage, from wall mounts and ceiling hangers to floor racks, car racks and storage cabinets, in many variations. Shoppers usually know their space (a garage wall, an apartment corner) rather than the product name, so the catalogue had to be easy to browse by type.
The business also sells to more than one market and offers a custom bike rack service, so the store needed multilingual support and a way to handle made-to-order requests.
The solution
I built the store on WordPress and WooCommerce using the XStore theme with a custom child theme. The mega menu groups products by how they are used, vertical, wall-mounted, ceiling, floor and car racks, and the homepage highlights trending items alongside a free-shipping threshold and a full refund promise.
WPML with WooCommerce Multilingual serves the catalogue in more than one language, a dedicated section promotes the custom bike rack service, and coupon codes run through Advanced Coupons for WooCommerce.
Elementor and WPBakery are used for the page layouts, Forminator handles enquiries, and LiteSpeed Cache keeps a large product catalogue loading quickly.
Technology
- WooCommerce
- Product catalogue, cart, coupons and checkout.
- WordPress
- Content management, with the XStore theme and a custom child theme.
- Elementor
- Page builder used for the homepage and landing layouts.
- WPML
- Multilingual catalogue through WooCommerce Multilingual.
- PHP
- Runs WordPress and WooCommerce on the server.
- MySQL
- Stores products, orders and customers.