Perpetual Agency

Perpetual Insurance Agency is a general insurance provider in Singapore covering personal, business, motor, travel, property, liability and trade credit insurance, sourced from leading global underwriters.

Perpetual Insurance Agency has provided general insurance in Singapore since 2009, for individuals, businesses and agents alike. Insurance products can blur together, and the site had to help each visitor find the right cover quickly and understand why an independent agency is worth talking to.

It also needed to feel trustworthy and modern while staying simple to maintain, with no unnecessary tracking.

I built the site in Astro, which generates a fast static site, and served it through Cloudflare. The menu splits cover into personal insurance, business insurance, and agents and producers, with clear product pages beneath each, from travel and motor to work injury compensation and construction.

The homepage summarises the offer in a few cards, motor, liability, personal lines and SME packages, then explains the case for Perpetual: independent advice that recommends the right insurer for each risk, a wide panel of insurers and competitive pricing. Phone and email sit in the header, and the cookie notice states plainly that only essential cookies and anonymous analytics are used.