Corporate & Business

Track Capital

Verta Property Group's UK buy-to-let site, taking investors from first enquiry to rental income with a returns calculator on the way.

Industry
Corporate & Business
Technologies
  • HTML5
  • CSS3
  • JavaScript
  • Netlify
  • Calendly
Homepage of Track Capital
trackcapital.co.uk — homepage

About the project

Verta Property Group is a UK buy-to-let property investment company offering vetted developments in Manchester, Liverpool, Birmingham and Leeds, with no fees to investors. The site walks investors from first enquiry to rental income and lets them run the numbers before enquiring.

The challenge

Verta Property Group sources UK buy-to-let developments below market value and manages the whole purchase for investors, legal work, mortgages, tax and lettings, at no cost to them, because developers pay the fee. That offer sounds almost too good, so the site had to explain it clearly and earn trust quickly.

Its investors range from first-timers to seasoned landlords, often based overseas, and they need to see current developments and understand the process before they will share their details.

The solution

I built the site as a fast static front end deployed on Netlify. The headline says it plainly, UK property investment done properly, vetted developments, full support, zero fees, and a bar across the top backs it up with the details that matter: no investor fees, Property Redress Scheme membership and a network of more than 32,000 investors.

The main call to action offers this month's deal list in exchange for an email, and a 60-second investment finder helps undecided visitors narrow down what suits them. A three-step explainer, from goals and budget to completion and rent, shows exactly what Verta handles.

Current developments in London, Manchester, Liverpool, Birmingham and Leeds are presented as cards with a one-line summary each, and Calendly makes booking a call with an advisor easy.

Technology

HTML5
Semantic structure for the development listings and content.
CSS3
Responsive layout and styling.
JavaScript
The investment finder, forms and interactive elements.
Netlify
Hosting and global delivery for the static site.
Calendly
Online booking for calls with an investment advisor.